NRF Protect

The NRF PROTECT trade show and conference is the premier annual event focused on retail loss prevention, asset protection, digital fraud, cybersecurity, and enterprise risk management. Organized by the National Retail Federation (NRF), it brings together security, risk, and loss prevention professionals from across the retail and restaurant sectors for three days of deep-dive education, networking, and technology exploration. Held at the Gaylord Texan Resortin Grapevine, Texas, NRF PROTECT features a robust agenda of educational sessions led by industry experts, covering topics such as organized retail crime, workplace violence prevention, fraud detection, and integrated security strategies that span both physical and digital threats. The event’s Expo Hall showcases 200+ solution providers and innovationsdesigned to help retailers protect people, assets, data, and profits.

Attending NRF PROTECT delivers significant benefits for security and risk professionals as well as retail leaders charged with safeguarding their organizations. Participants gain access to the latest insights and best practices from peers and subject matter experts, practical strategies to enhance their loss prevention and security programs, and opportunities to benchmark against industry standards. The trade show’s Expo and collaboration spaces—including the unique NRF Fusion Center—allow attendees to see cutting-edge technologies firsthand, engage with vendors and law enforcement partners, and build a network of professional contacts that can support ongoing security challenges. Whether you’re a loss prevention director, asset protection manager, cybersecurity leader, or risk executive, NRF PROTECT is designed to empower you with knowledge, tools, and connections to strengthen your organization’s resilience in an evolving threat landscape.