Retail Security During the Holidays: Why Guard Touring Tech Matters More Than Ever

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The holiday season is the busiest time of year for most retailers, and that surge in activity makes effective retail security both more difficult and more essential. While traditional conversation places focuses on staffing, store layout and physical deterrers, the real advantage today comes from combining trained personnel with modern technology: using systems that monitor, verify and optimize what’s actively being done. When thoughtfully implemented, guard touring technology becomes the backbone of a retailer’s loss prevention strategy by closing visibility gaps that allow both opportunistic shoplifters and organized groups to exploit busy stores.

The ongoing risks to retail stores demand action, as the financial impact of these threats continues to grow. Retail shrink continues to cost retailers billions annually; recent industry analyses estimate shrink at roughly 1.6% of retail revenue, equivalent to tens of billions of dollars lost each year. These losses continue to rise due to organized theft and repeat problem areas of major loss. The FBI now prioritizes organized retail theft as a national focus in organized crime work, as both federal and local law enforcement are pursuing multi-store crime rings. And as the holiday season brings heavier traffic and higher sales volumes, the risk of theft only intensifies.

Guard Touring Strengthens Retail Security Operations

Retail leaders constantly face how to balance safety and customer comfort without disturbing the shopping experience. Guard touring technology answers by turning human patrols into auditable, real-time events that integrate with cameras, point-of-sale systems and analytics. Instead of relying on paper logs or an end-of-shift debrief, today’s touring platforms supply time-stamped checkpoints, geolocation verification, photographic evidence, and automated exception workflows. That combination elevated security officers into a fully integrated part of a proactive, technology-enabled security ecosystem.

Guard touring solutions start with well-defined patrol routes and checkpoints that reflect a retailer’s risk profile. In high-valued areas such as the electronics aisle during the holidays, checkpoints should be placed to ensure regular inspection of locked cases, self-checkout zones and store exits. Guard touring systems utilize QR codes, NFC tags, or GPS-verified check-ins where each check-in is time-stamped and appears on a central dashboard. This stream of verified activity not only confirms that a patrol happened but it also produces data that can be compared with incidents captured by camera, alerts from checkout systems or other third-party tools. The resulting audit trail is invaluable for investigations and demonstrates compliance with store policies. Modern guard touring platforms also support photo capture and short-form incident reporting at the checkpoint, so if a security officer encounters suspicious behavior, they can document it in-context and follow-up without delay. The National Institute of Justice highlights how mapping analysis provide powerful, actionable insights for deploying resources; guard touring supplies the human activity layer that makes those analyses realistic and reliable.

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Turning Guard Touring Data Into Actionable Security Strategy

Beyond providing verification and visibility, guard touring also helps solve one of retails biggest seasonal challenges of maintaining consistency across changing staff and store conditions. Technology delivers a structured, repeatable framework that keeps security operations effective even when temporary or less experienced staff are on the floor. Retailers often hire temporary associates who lack deep institutional knowledge, creating gaps in situational awareness. Guard touring provides a consistent operational framework through standardized patrol routes, continuous check-ins, templated incident reports, and automated escalation paths. This streamlines onboarding and ensures that even newly appointed security personnel are productive quickly. The GPS and time-stamped records protect both employees and retailers by accurately documenting interactions and outcomes.

Modern touring systems don’t just track activity through verification or integration; they can also contribute to prevention through predictive insights. Through use of past data of touring logs, camera incidents, and reported thefts, the platforms can help recommend patrol frequency changes, suggest repositioning of checkpoints or identify the times when additional visible patrols delivered the largest reduction in incidents. With specific insights, loss prevention managers can change routes or add temporary checkpoints during hours to maximize deterrence where it matters most. These data-driven patrol adjustments help ensure greater efficiency in security programs and budget decisions.

Operationally, guard touring also drives transparency and measurable KPIs for retail security programs. Retail leaders can track completion rates for assigned patrols, average time spent at each checkpoint, incident resolution and the percentage that required escalation. Those KPIs provide a foundation for ROI analysis, helping leaders evaluate whether increased staffing, resource allocation or route optimization produces the best return in reducing retail threats. With verifiable data from guard touring systems, loss prevention teams can measure program performance and make data-driven decisions.

Protos Touring: Real-Time Insight and Integration

Protos’ touring capabilities are built to address these operational and technical needs. Protos’ solution delivers real-time guard activity tracking with GPS-verified check-ins, time-stamped records and customizable checkpoint configurations optimized for seasonal layouts and merchandising changes. Security officers can scan QR or NFC tags or use geofence check-ins via the mobile app, Protos Connect. When delays occur— such as missed patrols and check-ins or on-site incidents—the platform sends automated alerts and creates incident records that include photos, notes and time-stamped data. Protos’ centralized dashboards give multi-site visibility to loss prevention teams and executives, enabling consistent KPIs across stores and making it easy to spot locations that need additional support.

What sets Protos apart is how the touring capability fits into a larger, integrated security offering. For retailers that use Protos for guarding services, the touring data is not siloed but becomes part of the same operational fabric. Patrol logs can be correlated with video events and historical incident data to generate prescriptive recommendations such as moving a checkpoint for better coverage, adjusting shift overlap times or prioritizing investigative resources after an incident. For retailers concerned with auditability and prosecution, Protos maintains a robust, inclusive package that helps loss prevention teams coordinate with law enforcement and speedy investigations.

Protect Your Peak Season with Protos Security

Guard touring is not a one-size-fits-all solution to replace cameras, inventory tracking or established store procedures. Instead, it is the bridge between human and technology that makes those devices and policies actionable. It provides verifiable evidence that transforms reactive loss-prevention work into proactive, data-driven security. When holiday crowds increase and every minute counts, that operational certainty is what protects revenue, employees and customers.

As retailers update holiday security plans or build year-round protection strategies, modern guard touring platforms are transforming scheduled patrols from routine compliance tasks into strategic assets that reduce theft, deter organized retail crime, and enhance guard team productivity. By capturing who was where, when and what was observed, guard touring gives leadership the evidence and insight needed to allocate resources more effectively and prevent losses earlier.

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Protos
Headquarters

383 Main Ave, Suite 505
Norwalk, CT 06851, USA
Phone: 203.941.4700

Protos
Headquarters

383 Main Ave, Suite 505
Norwalk, CT 06851, USA
Phone: 203.941.4700

Mark Hjelle

Chief Executive Officer

Mark Hjelle is the CEO of Security Services Holdings, LLC as well as Protos Security and its subsidiaries. Mark is an experienced Chief Executive Officer and Board Member who has led large national business and facilities services firms for nearly 25 years delivering strong top- and bottom-line growth while building high-performing teams with strong culture. Most recently, he was CEO for CSC ServiceWorks, a B2B2C provider of technology-enabled consumer services. Prior to CSC, Mark was President of Brickman/Valleycrest a national provider of exterior landscape and snow removal services. Over the course of his 18-year tenure at Brickman, he held numerous leadership positions in operations, finance and business development. Mark holds a Bachelor of Science degree in Economics from The Wharton School of Business, University of Pennsylvania, a Master of Government Administration from the University of Pennsylvania Fels Institute of Government and a Law Degree from Case Western Reserve School of Law.